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Dénommé Vincent


1980 - 1999

Daniel Monastesse wearing Fall-Winter collection (detail), 1996, Dénommé Vincent © Manon Boyer. Photo courtesy of Dénommé Vincent

Founded in 1980 by Marcel Dénommé and Louise Vincent, Dénommé Vincent was a brand of medium to high-end men’s clothing known for its bold, elegant style. The collections were divided into three lines: La Classe Affaires for classic, timeless businesswear, Le Casual for relaxed outfits, and L’Avant-Garde for flashier, more distinctive pieces. Dénommé Vincent thus attracted entrepreneurs as well as politicians and artists.

At its height, the brand was sold in over 50 stores in Canada, the United States, the United Kingdom and Lebanon. In Montreal, Dénommé Vincent operated its own store/atelier on Berri Street in the Plateau-Mont-Royal neighbourhood.

In addition to creating collections of ready-to-wear, Marcel Dénommé and Louise Vincent periodically worked with various celebrities, cultural organizations and institutions.

For example, the brand dressed singer David Bowie, television host Stéphane Leduc, comedian Yvon Deschamps and athlete Bruny Surin, in addition to creating costumes for Cirque du Soleil, the dance troupe La La La Human Steps and the Just for Laughs Festival. The duo also created uniforms for the employees of the Musée d’art contemporain de Montréal.

In 1999, the Montréal Mode group purchased Dénommé Vincent. Louise Vincent then left the company, while Marcel Dénommé stayed on as head designer and administrator. Dénommé Vincent ceased operations in 2001.

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Madeleine Goubau, Contributor