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Rad Hourani


Since 2007

Photo courtesy of Rad Hourani

Rad Hourani is a multidisciplinary artist who uses fashion to express his vision of a neutral world: limitless, genderless, ageless, raceless and religionless. To avoid the standard temporal points of reference, his collections are numbered instead of being classified by year and season.

His clean, architectural aesthetic is often compared to origami. He works primarily in black, navy and grey.

Born in Jordan in 1982 to a Jordan-Canadian father and Syrian mother, Rad Hourani moved to Montreal at the age of 16. He began working as an art director shortly after completing high school. At the age of 23, Rad Hourani moved to Paris, where he started taking photographs and shooting videos. Two years later, in 2007, he launched his eponymous brand of unisex high-end ready-to-wear designed for everyday wear.

In 2013, Rad Hourani became famous as the first Canadian “invited member” of the Chambre Syndicale de la Haute Couture in Paris, a status that enabled him to present a fashion show as part of the organization’s official calendar.

Since this programming had always been focussed solely on women’s fashion, the inclusion of Rad Hourani meant that he was the first designer in history to present a unisex haute couture collection.

Rad Hourani. Photo courtesy of Rad Hourani

Seen as the champion of genderless fashion, which has become increasingly popular in the years since his haute couture début, Rad Hourani is often invited to participate in exhibitions and conferences. His work has been presented at venues like the Pompidou Centre in Paris, the Tate Modern in London, the Arsenal in Montreal, and the Guggenheim Museum in Bilbao, Spain.

As of 2018, clothing designed by Rad Hourani was available in two distinct lines. The first, which carries the name of the designer, offers unisex ready-to-wear produced in Montreal. These pieces are sold online, in pop-up shops, and in 130 stores in 30 countries, including the Rad Hourani branded store on St. Paul Street in Montreal. The second line, which is high-end luxury, is entitled Unisex Couture. It is available exclusively by appointment at the Rad Hourani boutique/gallery in Paris where it is created.

Sources External link

Clément, Éric. « Rad Hourani: universaliser la neutralité » La Presse, La Presse Inc., 8 novembre 2015, Internal link

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Madeleine Goubau, Contributor