OÖM Ethikwear

OÖM Ethikwear is a brand of casual ready-to-wear clothing for men and women. Founded in Montreal in 2005 by Pascal Benaksas-Couture and Pascale Clauzier, the company is known for its social engagement and environmental awareness.

Most of its clothing is produced by Quebec organizations that employ marginalized people.

The brand uses primarily organic or recycled cotton, recycled polyester and Tencel, a fibre made from the wood pulp of eucalyptus trees.

The company’s trademark is a small red two-hole button that is sewn or printed on all its garment labels.

In 2015, OÖM Ethikwear was purchased by Message Factory, a company headed by president and designer Julie Rochefort. The brand subsequently moved all its activities to the Message Factory facilities in Saint-Jean-sur-Richelieu. As of 2018, OÖM Ethikwear clothing is sold in 110 stores across Canada and the United States. Every year, the brand donates 1% of its sales to various social organizations.