Alain Thomas Haddad

Alain Thomas Haddad (1963–2015) was a designer of high-end women’s fashion in the 1980s, before switching his focus to affordable, casual ready-to-wear women’s clothing.

A graduate of the College Marie-Victorin fashion arts program in Montreal, he launched his eponymous label in 1983. His collections featured classic cuts in eye-catching colours and high-quality fabrics.

In 1987, he was chosen to represent Quebec at the Fil d’Or international competition in Monte Carlo.

In 1990 and 1991, he worked for manufacturer Algo, creating a clothing line for professional women under the label Alain Thomas pour Algo. With his father and brother, Frank and Michael Haddad, he founded the company M. Haddad Sportswear, located on Montreal’s Chabanel Street. As the company’s head designer, Alain Thomas Haddad designed clothing for department stores like The Bay, Eaton, Sears and Zellers from 1991 to 1995. He then launched Cover Me Swim, a brand of loungewear and beachwear sold in Canada, the United States, and the Caribbean.

Alain Thomas Haddad was the head of Cover Me Swim until his untimely death from a car accident in 2015. The company wound up its operations several years later.