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la Vie en Rose


Since 1985

Interior of la Vie en Rose boutique (detail). Photo courtesy of la Vie en Rose

La Vie en Rose is a chain of lingerie and swimwear stores for women. Founded in the Toronto area by Harry Kanner back in 1985, the company was sold in 1996 to François Roberge, who moved the head office to Montreal. In just over 20 years, the number of la Vie en Rose stores in Canada has grown from 23 to 186. The brand has also entered the international market and, as of 2018, has 94 stores in 15 countries.

In addition, la Vie en Rose owns Bikini Village, a chain of swimwear and beachwear stores for men and women. As of 2018, this division operates 60 stores.

The president and CEO of la Vie en Rose, François Roberge, is known for his many efforts to promote the Quebec fashion industry. He was a member of the task force created by the Quebec government to draw up a comprehensive portrait of the fashion and clothing sector in 2013. He is also Chair of the Board of Directors of Montreal’s Metropolitan Fashion Cluster.

Sources External link

“Conseil d’administration.” MMode, mmode, 2018. External link

Décarie, Jean-Philippe. “La Grande Entrevue François Roberge, PDG de La Vie en Rose.” La Presse, La Presse, ltée., 1 June 2013, External link

Genois Gagnon, Jean-Michel. “La Vie en Rose de François Roberge.” leSoleil, Groupe Capitales Médias, 1 June 2017, External link

Martini, Anna et Elliot Lifson. “Mode & Vêtement.” Rapport du Groupe de Travail, Gouvernement du Québec, April 2013, External link

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Madeleine Goubau, Contributor